This is called Creativity...

Aqualtis washing machine from Ariston produced one of the most creative ads..

This ad won a Gold lion at the Cannes in 2006 and the Grand Clio Award in 2007 and many more.

This  commercial was titled “ Underwater World ”.

The insight that lead to the ad was “Big Inside” – so ,

The ad is  “An entire ocean of laundry find space in the new Aqualtis washing machine”

Done by : Leo Burnett Italia -  Italy

Creative Director: Enrico Dorizza - Sergio Rodriguez

Copywriter: FRANCESCO SIMONETTI 
Art Director: Antonio Cortesi
Agency Producer: Renato Lamberti
Account Supervisor: Niccolò Arletti/Dario Peccerillo
Director: Dario Piana 
Producer: KARIM BARTOLETTI 
Editor: Michele Mortara

watch the ad...