This is called Creativity...

Aqualtis washing machine from Ariston produced one of the most creative ads..
This ad won a Gold lion at the Cannes in 2006 and the Grand Clio Award in 2007 and many more.
This  commercial was titled “ Underwater World ”.
The insight that lead to the ad was “Big Inside” – so ,
The ad is  “An entire ocean of laundry find space in the new Aqualtis washing machine”
Done by : Leo Burnett Italia -  Italy
Creative Director: Enrico Dorizza - Sergio Rodriguez
Copywriter: FRANCESCO SIMONETTI 
Art Director: Antonio Cortesi
Agency Producer: Renato Lamberti
Account Supervisor: Niccolò Arletti/Dario Peccerillo
Director: Dario Piana 
Producer: KARIM BARTOLETTI 
Editor: Michele Mortara
watch the ad...

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