WFH & Pharma - a dozzen doables














What Medical representatives can do at home?
  1. Learn how to search using Google and Learn how to search for Medical information 
  2. Download apps - Use them: 
    • Kindle ; Podcasts ; IQVIA sales view ; Ted and Ted-ed ;  Flipboard ; Microsoft office ; Digilocker ; Google Drive ; Khan Academy ; Microsoft to Do ; Google Keep Slide share  and Linkedin 
  3. Learn Top Basics of Excel and PowerPoint 
  4. Join a MOOC - Finish a course for yourself and your satisfaction 
  5. Correct doctor's List/ Address / Phone Nos / Pin-code / Collect Info - Doctor's Profile (key interests) 
  6. Therapy Challenge - Challenge your colleague with a good Video detailing or a Minute speech on your favourite brand and Therapy / disease 
  7. Share an Idea with the company - be an intrapreneur/ share success stories to learn from / Listen to colleagues 
  8. Think...write down - what can be stopped and still be productive 
  9. Eat Moderate - Start exercise - Meditate a bit 
  10. Watch a film a day with your family 
  11. Give time to doctor to recoup with Corona stress - contact only if you have personal rapport. enquire their safety. sincerely appreciate their efforts - ask if you are of any professional help - Do not sell your products ! 
  12. Read about Corona virus and COVID 19 and challenge Fake news on social media - Your Non pharma Friends and relatives will respect you. 
What organizations  can do: 
  1. Communicate internally - Communicate to give clarity - assure people – Do not communicate - only to give job to do! 
  2. Do not pressurize FF on digital reach - if you cannot..they also can not 
  3. Do not over Do training and testing people knowledge and skills 
  4. Think for next 3 Months – give the training that’s useful 
  5. Teach some meditation online! Find out ways … 
  6. Ask for ideas - conduct Interviews - learn how can you be a better Employer – recognize good contributions 
  7. Conduct internal interviews – a good time for better assessments 
  8. Show them some fun free stuff like – High 5 Test 
  9. Genuinely extend professional help to doctor 
  10. Gamify - enjoy the games – do not use games for assessments 
  11. Do a Webinar Star award... Do a Talk show with Leadership-Champion your Values? 
  12. Don’t think how to cut people – but optimize vacancies – Optimize un-productive work. Let your people know that you value them.Tell them that digital is additional support, touchpoint to Human to human interaction and make them partners in future digital initiatives
What Brand Managers can do ? 
  1. Go Back to Basics : If you can not answer 2 out of these 3 Ques- Go back to Basics
    1. Difference between - Pandemic, Epidemic and Endemic ?
    2. Define : Prevalence and Incidence ?
    3. Explain Hierarchy of evidence
    • Learn Excel
    • Learn PowerPoint
    • Master the formulae for metrics  - Learn to write a Business Plan
    • Learn to create P&L for your brand
    • Learn a bit of Stats - a Major part of Marketing is Mathamatics
    • Learn Data visualization techniques
    • Watch Ted  and More  of Ted-ed
    • Read and follow Pharma KOLs
    • Read More about Evidence Based Medicine
    • Read and Learn about Corona Virus and Covid-19 seriously 
    • Complete cources on digital - start with free cources 

    1 comment:

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