Deja vu.. Black Berry


It was couple of years ago , myself and my colleagues on our way to office were discussing ‘Blackberry Boys' and we all felt that BB will die soon. 
We could peep in to the future with ease...easily but wonder how BB missed it and messed it! It is Hot on web to discuss reasons for BB’s debacle...
However, My take is…
  • Respect the Customer.
  • Listen.
  • Unlearn to Re-learn.
Starting from the day your confidence gets appended with ‘over’, your days are numbered. 
Take a look at videos. they thought that it's market shaping ! 
Well, the market shaped the RIM.
Two years later, RIM is dead and BB10 is a new avatar.
If BB is to to rise like a Phoenix, It will have to patiently wait for i Phone or Samsung to do the same mistake!
Not surprisingly, I get a sense of deja vu after I phone 5 launch and I phone 6 preview.
This is the ' Market Shaping' Black Berry Indian ad..


Here is an article closely related to this article from Strategy+Business

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