This is called Creativity...

Aqualtis washing machine from Ariston produced one of the most creative ads..
This ad won a Gold lion at the Cannes in 2006 and the Grand Clio Award in 2007 and many more.
This  commercial was titled “ Underwater World ”.
The insight that lead to the ad was “Big Inside” – so ,
The ad is  “An entire ocean of laundry find space in the new Aqualtis washing machine”
Done by : Leo Burnett Italia -  Italy
Creative Director: Enrico Dorizza - Sergio Rodriguez
Art Director: Antonio Cortesi
Agency Producer: Renato Lamberti
Account Supervisor: Niccolò Arletti/Dario Peccerillo
Director: Dario Piana 
Editor: Michele Mortara
watch the ad...

1 comment:

  1. The video on this page is unavailable but I did my own search and I watched it on youtube - great work! I think I know which washing machine I am buying next. Delivery DO matters. Thanks a lot for posting.