Effective Frequency - Advertising Frequency Theory

Looooong ago Thomas Smith , a London business man wrote a book called 'Guide to Successful Advertising' in the year 1885! He says it takes at least 20 times for one to be exposed to an ad to make a decision!
Observe at what point the Herbert Krugman's three levels of exposure namely Curiosity, Recognition and Decision are at work !

No one can dispute the power of Frequency... 
However, we need to estimate and carefully judge Reach Vs Frequency and Quality Vs Quantity.
In India, Washing Powder ..... is Nirma.
Thanda Matlab .... Coca-Cola!
What must have made these Brands as generics?
Is it Reach or Frequency or an ideal admixture of both?
Watch the list...
Aspirin  is a Bayer’s  brand of acetylsalicylic acid.
Cellophane is a trademark of Innovia Films Ltd.
Dry ice  is a trademark by the Dry Ice Corporation of America.
Escalator is a Trademark of Otis.
Petrol   is a trade name.
Videotape is a Trade name of Ampex Corporation.
Xerox is a Brand name of a Photocopying machine.

9 comments:

  1. Quite interesting! This depicts the real life scenario of a typical advertising, in the information age. In my view,Information overload,clutter,forced exposure and multiplicity of media sometimes retard the perception value of the ads.
    Additionally, advertisements work differently in the case products that require low involvement and high involvement purchase decisions of potential buyers.

    Binu Zachariah

    ReplyDelete
  2. This comment has been removed by the author.

    ReplyDelete
  3. Try not to stress over regardless of whether they cherish you or abhor you, Fax Broadcast

    ReplyDelete
  4. Being neutral in your viral advertising will not bring you in the sales. Have something to say that will impact their life, or at least make them react a bit. abonnenten kaufen

    ReplyDelete
  5. This is the meat and potatoes of viral advertising, present information that is so interesting and unique that everyone wants to tell someone else what they read, heard or saw.dropshipping traffic

    ReplyDelete
  6. Set Up Exciting Viral Content in Parts and after that continuations, where the viral advertising message proceeds.ad network examples

    ReplyDelete
  7. This is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value of providing a quality resource for free. omismedia.com

    ReplyDelete
  8. The promoting arrangement of the organization gives a blend of the open doors referenced above to an individual or business. A business needing to advertise its item or administration can likewise acquire by advancing the framework.אינדקס אתרים

    ReplyDelete