Segmentation Variables

Pharma Customer Segmentation Variables for India and most of the EMs.
Many a times I searched the net for Segmentation variables. Every time I failed.
So,I decided to create one. Here is the list...
May be not the perfect one. But, serves to ignite new ideas. It may serve some who wish to just believe in my understanding of the market and go with this list.
Yes ! You may take the list as it has over 125 segmentation variables...
The real success of the use lies in selecting the parameter that best suits your brand ! 
That,  I leave it to your Wisdom.

Here is the link to download the Segmentation variables.
Alternatively reach my downloads page. 
Remember even though it is Pharma specific,  with small tweaks here and there it can serve every industry !
If you wish to thank me, please Comment . If you have no comments to offer,Share with others.


  1. Hey Satya,
    This is the most exhaustive list on segmentation I have ever seen specially from Indian context. As such I have interest in pharma article and I think we should collaborate in the future for the same.

  2. You made my day!
    Thank you Anjani

  3. Dear Satya,

    Great effort; deserves more readership. Will be great to have you write on this and we can give the online link to this.

    Let me know.


  4. Very well elaborated segmentation frame!!!

  5. Its really a Great Learning for Beginners like me.

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