Lord Krishna ! Whats up ?

We all  read about Whats-app in the recent news. It reminded me of a story from Indian Mythology .

Here is the story....

Satyabhama, one of the eight wives of Lord Sri Krishna, performs a ritual to possess Lord Sri Krishna all to herself.

The ritual ends by donating Lord Krishna to a sage named 'Narad' in the name of charity and reclaiming him back with anything that equals his weight measured with a simple balance.

When Lord Sri Krishna was weighed, Satyabhama failed to equal his weight in Gold, Money and All other Material Possessions. 

In an last attempt to salvage, she pleads Rukmini, another wife of lord Sri Krishna to give something that can weigh or rather outweigh Lord Sri Krisha .

Rukmini , Lord Sri Krishna's wife and his devotee, places a “Tulasi twig (Basil Twig) embedded with all her devotion” in the other pan of the balance.

This small Tulasi Twig embedded with devotion outweighs Lord Krishna.

This miracle ( Leela) by lord Sri Krishna is a demonstration that Devotion outweighs all Material possessions.

No doubt, this story from Hindu Mythology has similarity to the present marketing world.
We often see Million dollar marketing programmes by corporate Giants evaporate and the one solution with rich insight and intent to serve the customer is the winner.
Does it Ring any bells ? 
Whatsapp and Google hangouts!!

For a better narration of the same Mythological story. take a look at this blog post from 

kshetra puranas and other stories

The New Age Resumes n' Resignations :-)

People are re-inventing resume. That’s what I see happening on the web world. At least, a part of the world appears to have moved away from traditional curriculum vitae.
A New Age Resume can creatively harness the power of communication channels to get you the right job you love.

Before I talk about new age resumes, 

I believe, one must have a primordial Google Resume.

Google Resume : 
If you are not on Google you do not exist.

Yes, At least in the corporate world. So Google is your primordial resume.
Manage it with your presence on WWW.
Give more to W3  & Get Richer on Google.




Coming back to Resumes, I believe that a resume should answer the 5W-1H’s

A New Age Resume?

( Who,Where,When,Why,What and How)

It should represent
Who you are, 
Where you work , 
When you did What ,
Why you are the best, 
What you are good at, 
How you can bring in value. 
In essence, It should showcase your Knowledge, Skill and Will. 

Here, I present you  creative ways of "selling you and your story"

~  Video Resumes

~   PowerPoint Resume
~   Webinar Resume
~   Live Resume
~   LinkedIn Resume
~   Infographic Resume
~   Other Awesome Resumes 

Video resume : 

is a most comprehensive way to present one's self. You will not only be able to showcase your skills and abilities but also show the prospective employer ..how you look and behave. 
The advantage of a video resume is .. It aids you to showcase your positive body language.

PowerPoint Resume : 

is the easiest, most effective resume. Get inspired by these Powerpoint resumes on Slide Share. I am sure, it can bring in lots of value and creative ideas.
Get Inspired: 30 Best Visual PowerPoint Résumés for your Inspiration

Webinar Resume : 
It is a mix of visual, audio as well as PowerPoint. It can showcase your knowledge on a subject.
Use Google Hangouts, Slide share Zipcast or TeamViewer or anymeeting to conduct Free webinars and get noticed.

Live Resume :
You can make your Online presence your resume. Your website, Your Facebook, Your Twitter, Your Pinterest, Your Scoopit, Your Blog, Your LinkedIn, Your Comments on social media, Your likes and Your responses on online forums ..is your Live Resume.
Your website can be your CV, Your online creativity can become your CV.
We all should know our profiles on Linkedin are our resumes, Live and Kicking....

Philippe Dubost created that is a look-alike of Amazon Product page. 
It's gone Viral. Take a look at his live resume....

Phil Dub's Amazing Resume

Take a look at this post in Business Insider...to get Inspiration...

13 Insanely Cool Resumes That Landed Interviews At Google And Other Top Jobs

LinkedIn Resume : 

Fortunately, LinkedIn offers many features to garnish your profile, showcase your work ( of course without conflict of interest with your present organization)

The three rules for the best resume on LinkedIn are..
   1. Complete in all aspects. ( Take LinkedIn suggestions/ Improve your profile wizard)
   2. Showcase your work
   3. Get Recommendations

Infographic Resume :

Infographic is using an image to communicate data or Visualizing Infirmation

Creating infogram  is easy...Use 

Infogram  : http://infogr.am/ or

Visually : http://visual.ly/

Here are Visualizations on Pintrest to get inspiration
Infographic Visual Resumes on Pinterest

If you find it difficult to create your own visualization,

you can try the easiest   Vizualize.me 

or try out the brilliant  Resum.Up
Where  visualization of your resume is made easy and you can get awsome Visual Resumes.

Other Awesome Resumes :

Twesumes : 

Twisume is 140 Character Twitter message that is a crisp Bio-data coupled with the hash tag #twesume.

Take a look at this Twisume of Santa Claus

Santa Claus: World traveller and toy expert. 300+ years management experience. Looking for a position in the entertainment industry. http://tinyurl.com/c9ursdp #twesume

as it can connect the prospective  recruiter to your Twitter account, Your profile and tweets showcase your Skill, Will and Knowledge...

Look for more on  Mashable article on Twisume

Phone App as Resume :

a Good idea to explore.Still a niche.. but a creative way to do so.. to showcase your skills.

Creative Resumes : 
Here are some very very creative resumes showcased in  Bored Panda 
Here is a sample...

The new age resignations...

In the new age of communications, even resignations are made sensational... Thus sometimes making them as Heroes and New Opportunities knocking their doors despite their controversial yet, creative resignations.

Musical Resignation that had gone viral....




However, I caution... Do not emulate...
Why the ‘Joey Quits’ Video Is A Seriously Bad Career Move
Here is a Dancing to Resignation that also had gone viral....

If you wish to know more about resignations read  the article 
Five 'kick a__' resignations that went viral...

Epilogue: Resume or Resignation... Win Hearts... Let people remember you for the Right Reasons....

Bidding for the Patient : Empowerment to patient

Sometime back,I was asked about 'Indian Pharma / Healthcare  Crystal Ball' and I made some notes....Here is a small portion of the same.....
"Medical tourism both from foreign countries and within India will grow. Hospitals may bid for a patient on price and quality for a given surgery. Patients can shop online for comprehensive care and cost."
Here we go.. Today I received a message about the announcement of a new website ... Take a look...
Let's wait and watch How the market grows. Congrats to www.Medeel.com

We are like that only

!ndian'ovation

Here are the links to most fascinating videos from Ted on India and Innovation.

We understand that adversity and necessity can lead to Innovations and Inventions.

These simple frugal innovations can bring long lasting impact and make a difference in lives of people.

They are a must-watch.Truly !ndian'ovation.
Click on the topics. They are linked to Ted Talks.

9 talks about innovation in India

1. Arunachalam Muruganantham : sanitary napkins
2. Vinay Venkatraman: “Technology crafts” for the digitally underserved
3. Anil Gupta: India’s hidden hotbeds of invention
4. Jane Chen: A warm embrace that saves lives
5. Bunker Roy: Learning from a barefoot movement
6. Nirmalya Kumar: India’s invisible innovation
7. Marc Koska: 1.3m reasons to re-invent the syringe
8. Nandan Nilekani’s ideas for India’s future
9. Anupam Mishra: The ancient ingenuity of water harvesting

Srinivasa Ramanujam

Segmentation Variables

Pharma Customer Segmentation Variables for India and most of the EMs.

Many a time I searched the net for Segmentation variables. Every time I failed.

So,I decided to create one. Here is the list...
Maybe not the perfect one. But, serves to ignite new ideas. It may serve some who wish to just believe in my understanding of the market and go with this list.

Yes! You may take the list as it is..it has over 125 segmentation variables...
The real success of the use lies in selecting the parameter that best suits your brand! 
That,  I leave it to your Wisdom.

you may download the file here: my downloads page. 
Remember even though it is Pharma specific,  with small tweaks here and there it can serve every industry!
If you wish to thank me, please Comment. If you have no comments to offer, Share with others.

Frugal Innovation In India

Credits are due to an unknown Photographer.

Frugal Innovation from Satya Mahesh Kallakuru

Reverse Innovation - Vijay Govindarajan

What is Reverse Innovation ?



Read this article from Healthcare at 1% cost  from The Healthcare blog.

If " HE " can, Why can't " WE " ?

PAIN is now PAN

Photo Source : AFP
'Polio Free India': School children form 'Polio Free India' 
during their awareness campaign in Hyderabad.

PAIN an Acronym for Pakistan, Afghanistan, India and Nigeria , the countires where Polio is endemic.
14th Jan 2012 is a D-Day for India , when it crossed the 12 month Polio Free benchmark.The last case of Polio of a two-year-old female child was reported from West Bengal on 13th January 2011.
12-month mark of 'No Polio Case' in India was lauded by WHO as "India's greatest public health achievement".
Now, it is for the PAN (Pakistan, Afghanistan, and Nigeria )to conquer this crippling disease. Let's hope that Polio disappears from this world soon.

Population Pyramid : India : From Giza to Taj in 100 Years

gif maker

How to get Aadhaar Card - UID for citizens of India

Here is the information about
Aadhaar - UID card  form the website
Aadhaar is a 12-digit unique number that the Unique Identification Authority of India (UIDAI) will issue for all residents. The number will be stored in a centralised database and linked to the basic demographics and biometric information – photograph, ten fingerprints and iris – of each individual.

The Procedure to get an Aadhaar card is Simple.
1. Fill The Enrollment form  - Download the form here
2. Go to the nearest enrollment camp.

• Photocopy of Documents Needed
• ID Proof
• Address Proof
• Proof of Date of Birth (Optional)

3. Submit an application at the camp with your details

• What they do at the enrollment camp?
• Verify the documents
• Take your photograph (You need not carry a Photograph)
• Take a scan of your 10 Fingers (Fingerprint)
• Take a Scan of your Iris (~Eye)

After providing all details at the enrollment camp, you will get the Aadhaar card by Post in about 60 days

You can also download the form from SlideShare.

Alternatively from the UID site below here 
http://uidai.gov.in/uid_download/enrolmentform.pdf
Here is the presentation for more details...

Aadhaar - How to get an Aadhaar card - UID India from Satya Mahesh Kallakuru