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R.K.Laxman's Common man!

Gmail IDs are Dot Blind and Caps Blind - Double blind* !!!


Yes ! Gmail IDs are DOT Blind & CAPS Blind and It's Good for us
* Do not infer from medical word Double Blind 

Gmail is is DOT Blind and CAPS Blind.
This means you may use Dots and Caps as you please in a Google e-mail Id and nothing goes wrong! 
Consider... your mail ID as  firstnamesecondname@gmail.com
Gmail is DOTS blind. so, your mail id can be written as
firstname.secondname@gmail.com or
f.i.r.s.t.n.a.m.e.s.e.c.o.n.d.n.a.m.e.@gmail.com or any other combination of text and dots.
Gmail is CAPS blind. so, your mail id can be written as
FirstnameSecondname@Gmail.Com
FIRSTNAMESECONDNAME@GMAIL.COM or in any other combination of Small and CAPS

Even a combination of DOTS and CAPS works in Gmail.
That's why It is Double Blind so, your mail id can be written as

or in any other combination of Small and CAPS, Dots,No DOTS. 
Don't Worry. You mail will be delivered !

Segmentation Variables

Pharma Customer Segmentation Variables for India and most of the EMs.
Many a time I searched the net for Segmentation variables. Every time I failed.
So,I decided to create one. Here is the list...
Maybe not the perfect one. But, serves to ignite new ideas. It may serve some who wish to just believe in my understanding of the market and go with this list.
Yes! You may take the list as it is..it has over 125 segmentation variables...
The real success of the use lies in selecting the parameter that best suits your brand! 
That,  I leave it to your Wisdom.

you may download the file here: my downloads page. 
Remember even though it is Pharma specific,  with small tweaks here and there it can serve every industry!
If you wish to thank me, please Comment. If you have no comments to offer, Share with others.

Pharma , Doctors and Games : New tools to engage ?

We all have been reading that Pharma is vying for new means to reach and engage customers under the backdrop of dwindling access to doctors across the world.
Social Media in Pharma is quite a hot topic! It consistently remained "Hot" for the last 2 Years and may remain hot till Pharma embarrasses the new modes of communication.
Are Games going to be a new way? 
Possible!
Watch a new game "Fever Frenzy". It's for everyone not just for doctors.
However, imagine a game on similar lines exclusively for doctors with a dash of Hi-Fi medical science that challenges and tests the  Doctor's ability to diagnose and treat patients at the same time generously treating the doctors with a dose of excitement and competition...
Possible!
More dope on the same subject
Social.eyeforpharma : Future Pharma
Let's wait and watch...
Here are the first cut views of   Fever Frenzy
This is a brief description of the game given on the iTunes Apple store.
Diagnose and treat weird patients in this fun game of speed and strategy. Cure bipolarbear disorder, baboonic plague, mother goose bumps, 3rd degree sideburns and much more. These uniquely strange patients change appearance (for the better) when you successfully discharge them from the hospital.
★ Diagnose, treat, and cure patients with the dreaded polka pox and more in this wacky time management game!
★ Master 40 challenging levels!
★ Explore 4 different hospital settings, e.g., safari hospital, mental hospital, and more.
★ Search for a cure in the DNA mini-game!
★ Customize your character!

Knoema : The Knowledge Highway

Knoema is all about up-to-date World data , Visualization and Download.
It's Brilliant. Lay hands on the most updated Public data with visualization tools and Download the Stuff !! :-)

 This is what Knoema  Says about itself...
Knoema is a knowledge platform. The basic idea is to connect data with analytical and presentation tools. As a result, we end with one uniform platform for users to access, present and share data-driven content.
This is what Wikipedia Says..
Knoema provides access to a large number of databases and provides visualization tools for use with those databases. The visualizations can be either publicly-accessible or in the case of corporate customers, may remain private. Knoema also works with individual groups to provide visualizations for that group's projects.[2] The company has development teams in Perm, Russia and Bangalore, India.

 Watch the Video to Explore....

Enabling Medical Representatives with Data

I was a speaker at UBM/CPhl  Pharma Rural Marketing  India 2012 held in Mumbai, I spoke on "Enabling Medical Representatives with Data ". Here is my presentation.

Triocto Model

Triocto Model
Here is some new funda ! 
2 X 2 Matrix is well known to all of us. Thanks to BCG!
3 X 3 Matrix will create utter confusion ! 
By the way 3 X 3 - Will it be a Matrix or a Cube ?
Here is the middle path. A 3X3 matrix on 2 dimensional grid.
Simple , Easy and Effective !
Those who use 2X2 matrix more often in their corporate lives, they can understand in a jiffy by looking at this icon!
Take a look at this presentation.... and to download, Click here

Rise of Middle Class


I was a speaker at Marcus evans   -
"Introducing New Pharma Products Into Emerging BRIC Markets conference " held in London in April 2012. Here is my presentation on Rise of the Middle Class.